Wrigley's 5 Focus Gum Sampling Program
• Goal: To introduce Wrigley’s 5 Focus gum to youth league participants
• Demographics: Boys and Girls ages 14-18.
• Program Details: SCF distributed Wrigley’s 5 Focus Gum to 400,000 sports leagues
participants in selected states. The gum was handed to participants at games and events.
Program directors were then encouraged to go online to fill out a survey.
• SCF and Wrigley’s collected feedback from the program directors on everything from the gum’s flavor to it packaging. The program was a big hit with all involved.