Kotex Program

U By Kotex Program

• Goal: To introduce girls to the new U by Kotex Pad

• Demographics: Girls ages 13-18 and their parents

• Program Details: SCF distributed U by Kotex Pads to 1.1 million + campers across the country. The Pads were handed to the campers at registration, ensuring they also were viewed by their parents.

• SCF and Kotex received great feedback from campers and camp directors in the for of camp director surveys and campers online feedback.