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U By Kotex Program
• Goal: To introduce girls to the new U by Kotex Pad
• Demographics: Girls ages 13-18 and their parents
• Program Details: SCF distributed U by Kotex Pads to 1.1 million + campers across the country. The Pads were handed to the campers at registration, ensuring they also were viewed by their parents.
• SCF and Kotex received great feedback from campers and camp directors in the for of camp director surveys and campers online feedback.